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When Todd McFarlane Could Have Saved Comics

by Jessica

The early nineties trumpeted a slump in sales which almost eliminated the comic book industry as we know it. Books were not being read, the quality of art and entertaining story were on the decline. There was hope. Todd McFarlane brought new readership to Spider-Man during his run. Then he unleashed Spawn. With this title, plus other great creator-owned titles, Image could have easily generated readership and generated new sales the industry desperately needed at the time. So what went wrong? Despite generating sales in terms of deluxe variant covers, new titles, and multiple #1 titles, this wasn’t enough to save Image, or its creators from themselves. Like the proverbial Dr. Frankenstein, they were so obsessed with their creations; they did not want to share. Lawsuits and litigation filled the air with bad blood as debates raged on between creators? Was this image or name created under a work for hire principle or was it created without the rights being sold? This time period led us to other questions as well. What’s more important story or art? Can one exist without the other? What it boils down to is the industry would have been in a much better state if these creators had played nicer. Image comics could have saved the industry and revitalized a dying art, if making millions had not gotten in the way, so today I pay homage to a time when Todd McFarlane could have single handedly saved comics and Spawn could have been the anti-hero the world would embrace.


One Response to “When Todd McFarlane Could Have Saved Comics”

  1. PacoDG Says:

    Being a big ass Marvel fanboy as well as a Jim Lee fanatic, I am both glad and pissed he jumped ship to DC, at the least he brought all his talented staff of other upcoming artists with him.

    At the least, I think Image gave some hope to indie comics, that of course they will never top Marvel/DC, they can certainly get their comics into peoples hands.

    Also, I think good to note on top of your post, is that Todd didn’t help matters by constantly delaying Spawn issues. I have too many thoughts on Image to write in this small box, I will stop now.

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Where do capes and cowls end and horror and noir begin? What's more important: the four-color panels, or the letter balloons within them? Did comics really begin in cave walls, or just in the Sunday morning cartoons? What the heck is a graphic novel? These questions and more are answered in the Comic Book Journal, the place between the page and the panel, the motion line and the sound byte, the superhero and the every(wo)man.

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